Sep 20, 2023
In today's dynamic retail landscape, static markdown strategies are no longer enough to thrive in the competitive omnichannel era. The journey to margin growth requires a strategic approach to pricing. Retailers must be able to anticipate demand, optimize pricing strategies, and enhance profit margins throughout a product’s lifecycle. Using more effective, optimally timed markdowns for each product helps them make better and faster decisions throughout the season.
During our September Innovate with invent.ai huddle, we shared how a leading shoe retailer has achieved remarkable success with the invent.ai Markdown Optimization solution. Our industry leaders, Tav Tepfer and Lance Menuey, uncovered how retailers can lower their markdown losses and achieve higher sell-through by leveraging AI and advanced analytics.