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Run promotions with flexibility and confidence
 

Promo by invent.ai

Run promotions at the right time and % change to maximize profitability per style-color.

Supercharge your promo pricing strategy
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2-4%

higher gross margin dollars

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2-7%

increase in revenue

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5-20%

increase in converison rate

In today’s competitive retail environment, promotions can drive success or leave opportunities on the table. With invent.ai’s promo solution, you can identify and implement the most beneficial promotions using advanced AI-powered simulations.

By calculating promo elasticities and tailoring them to product attributes, the system determines optimal aggregation levels—whether at the store, store-group or chain level—adapting to unique store characteristics and demographics. Its scenario comparison feature empowers cross-departmental collaboration, presenting alternative strategies aligned with key business KPIs to drive more intuitive and revenue-driving decisions. Together, invent.ai solutions create a sense of urgency, so you can offer discounted prices, encourage repeat purchases and build customer loyalty.

Invent.ai Promo provides flexible scenario availability.​ The solution can select the best promotion​, or it can allows users to run multiple scenarios and then select the one that best aligns with multiple targets. After all, high-quality promotions, such as buy one, get one free and other discounted prices for a limited time are also part of an effective marketing strategy. 

For loosely-defined promotions (for example, up to 30% off for a particular group of products), the solution determines the exact discount percentage for each item to align with the revenue or margin goals.​

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Post-promotion success insights

Using a variety of KPIs, the AI analysis reports offer insights and provide guidance to fine-tune future promotional strategies based on historical performance.

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Get it on the books​

The Promo Calendar centralizes all promotional activities, offering a clear overview of pricing actions for any period. It integrates forecasts to capture the combined effect of promotions, markdowns and price adjustments, ensuring data-driven decisions.
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Extensive simulation​

By entering gross margin, revenue, sales units and promo budget goals, along with item-level rules and constraints, retailers can quickly identify the most effective promotion types.
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Product-specific and aggregation insights

AI calculates promo elasticities for each product or group of products, depending on sales volume, to determine the optimal level of aggregation for elasticity calculation.

​Why invent.ai’s AI-powered promo solution?​

The AI solution empowers retailers with data-driven promotion strategies, using advanced simulations to identify the most effective promotion types for goals like revenue and sales growth. Leveraging AI to optimize elasticity calculations, it recommends ideal products and categories for promotions. It also supports cross-departmental decisions through scenario comparisons and includes a promotion calendar for tracking and forecasting pricing impact.
 
This solution maximizes retailers' promotional effectiveness and profitability.
 
Promotion Optimization allows you to set up and ​run promotions.
  • Promotion Pricing​
  • Promotion Categories (Buy One Get One, Buy More Save More, etc.)​
  • Provides projections for proposed promotions and allows you to compare possible promotions​
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The science behind it

Because you can run multiple promotion scenarios prior to set up, you can determine which promotion will be best for your business. ​

Promo dashboard
Promo_future promos

You can see the effect different promotions will have on your forecast as well as your inventory, including substitute products.


Analysis after your promotion runs is facilitated through a dashboard presenting insights to guide future promotions.

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Streamline your markdown pricing​ process the invent.ai way

  • Run promotion scenarios​
  • Review and select best promotion​
  • Review promotional ​calendar/reports in UI​

This allows users time to:​

  • Review/measure success of promotions​
  • Review future visibility (inventory, sales)​
  • Review current strategies and competitor info​
  • Improve the system with our Hub Model

AI-driven tactics for revenue-driving promotions

Optimize your promotional strategies with AI-driven tactics that adapt to business goals, ensuring smarter scenario selection, flexible rule creation and precise elasticity calculations. AI insights can streamline your promotions and maximize revenue with:

Optimal scenarios with editable pricing

Select the best scenario for your KPIs by reviewing the multiple alternatives offered on the promo scenario comparison and considering input from finance, marketing and planning.

Dynamic constraint rule creation

Create rule groups for dynamically handling constraints, reducing the need for constant system fine-tuning.​

Product-level promo elasticity

Use AI to calculate promo elasticities for each product or group, optimizing aggregation and considering product attributes to ensure accurate calculations.​

Automatic in-system special day handling

The system automatically handles the special days without any fine tuning.​

“Invent.ai found price increases we would have never seen, kept us from stale promotions and improved our store traffic and margins without a doubt.”

Larry Voight, CFO, Famous Footwear

“We work with invent.ai because they provide cutting-edge solutions, tailored to each retailer’s needs. Their flexible forecasting, advanced replenishment and promotion planning capabilities were exactly what we needed to transform our ability to manage our complex inventory. Their technology generates profit-optimal decisions for us every day and brings financial results.”

Erdem Ozcan, Supply Chain Director, Gratis

Read the case study

“Invent.ai has tremendous retail-specific experience and know-how acquired over the years through their partnership with many prominent brands in fashion retail. Their software excellence combined with their teams' unparalleled experience leaves almost no room for their clients to worry about their inventory planning.”

Batur Can, General Manager, Fiba Retail Group

Read the case study

“Invent.ai provides tailor-fit solutions to retailers’ problems. Its fashion retail industry-specific expertise and dedicated data analytics team are some of the other reasons behind our decision to partner with invent.ai.”

Sinan Sefai, Chief Sourcing and Supply Chain Officer, Mavi

Read the case study

Connect with an invent.ai Promo expert to get started
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