invent.ai dynamic pricing, promotion & markdown optimization solutions drive ROI for retailers amid rising tariffs

PHILADELPHIA—Feb. 27, 2025—Invent.ai, an award-winning global retail planning solutions provider, is proud to announce the growing success of its Dynamic Pricing, Promotion & Markdown Optimization solutions. Designed to help retailers navigate today’s dynamic market conditions—especially in the face of rising tariffs and inflation pressures—invent.ai's solutions empower retailers to implement adaptive, data-driven pricing strategies that align with both revenue growth and customer demand. 

By employing advanced AI algorithms, invent.ai’s solutions help retailers optimize pricing, promotion, and markdowns to drive growth, reduce markdown losses, and unlock revenue opportunities. Invent.ai’s solutions utilize real-time inventory insights, enabling retailers to respond with agility to external factors like tariff increases and changing market conditions. This enables dynamic price adjustments that protect margins while keeping prices competitive. 

Key competitive advantages include:

• Real-time tariff impact adjustment: Retailers can integrate tariff-related price changes directly into their pricing models, ensuring the right pricing adjustments are made in response to shifting costs and price elasticity to know the potential sales outcomes.
• In-market KPI testing: Retailers can simulate pricing strategies and validate KPIs like sales uplift before full implementation, ensuring decisions are data-backed.
• Pre-season & in-season pricing integration: The single platform combines pre-season planning with in-season adjustments, allowing for continuous strategy refinement.
• Sophisticated attribute analysis: AI-powered attribute modeling enables targeted, customer-aligned pricing to understand how customers will react to these price changes.
• Advanced competitive & promo price elasticity modeling: Invent.ai’s tools offer unparalleled insights into how competitors’ prices and promotional changes affect demand, helping retailers optimize prices and promotion timing to enhance revenue growth and customer loyalty.

For one global fashion retailer, invent.ai has powered a 6.5% increase in markdown revenue and a 2.4% increase in overall revenue, all while reducing markdown losses by 2.1%. The retailer now relies on invent.ai’s predictive scenario testing to identify and execute profitable pricing strategies, even in uncertain conditions.

“In today’s rapidly changing retail landscape, where external factors can have a significant need for change in pricing, our solutions enable retailers to be proactive,” said Tav Tepfer, Chief Revenue Officer, invent.ai. “We’re proud to offer pricing optimization solutions that not only adapt to market shifts, but also drive real, measurable results for our customers, ensuring that they stay ahead with competitive pricing strategies that balance revenue growth and customer appeal.”

Invent.ai has been recognized as a Representative Vendor in the 2024 Gartner® Market Guide for Retail Unified Price, Promotion & Markdown Optimization Applications — Short Life Cycle. Its AI pricing software solutions are available as stand-alone tools or integrated within invent.ai’s comprehensive suite, which also includes demand forecasting, allocation, replenishment, returns management, and more. 
For more information about invent.ai AI-powered retail planning solutions, visit www.invent.ai. 

About invent.ai

Invent.ai is a pioneering AI-decisioning platform that gives retailers superpowers to make the best planning and operational decisions to grow sales, revenue and margin dollars. Delivering fast, measurable value through its technology solutions, invent.ai brings together retail planning data, predicts outcomes, and optimizes inventory, pricing and merchandising.