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Transform your pricing strategy with AI-driven precision
 

Dynamic Pricing by invent.ai

Increase sell-through and grow market share while delivering top customer value with invent.ai Dynamic Pricing. 

Supercharge your dynamic pricing strategy
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2-7%

increase in revenue​

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2-4%

higher gross margin dollars

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5-20%

increase in conversion rate

Invent.ai’s Dynamic Pricing drives optimal revenue and margin for your product pricing within your overall pricing plan and in line with constraints and objectives by recommending price increases and decreases.​ This continuous stream of data helps to implement dynamic pricing across many locations and accounts for change, such as high demand for specific products or services.

We estimate product price elasticity and sales projections with different price steps in order to maximize profit dollars.​

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AI-powered margin optimization

Analyze market trends, consumer demand, and sales data with advanced AI to identify pricing strategies that optimize profit margins and enhance customer satisfaction.

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Dynamic competitive response

Continuously monitor market prices to ensure your products are always competitively priced, whether you're leading the market or pricing to match the competition.
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Customer-centric pricing​

Understand how price changes impact customer behaviors. Dynamic Pricing calculates price elasticity to help you set prices that maximize revenue without sacrificing customer loyalty.
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Localized optimization

Optimize prices for location and channel (online, in-store or both) aligning with local market conditions and channel dynamics to boost conversion rates and profitability.

​Why invent.ai’s dynamic pricing solution?​

You have thousands of products online and in stores.​ How can you make sure you have the right price for each product every day considering forecasts, inventory, business strategies and competitor pricing?​​

Trying to manage this manually is ​nearly impossible.​

With our AI-driven retail pricing solution, managing pricing has never been easier. Gain real-time insights, adjust prices on the fly and leverage competitor data to stay ahead of the curve—whether you're managing thousands of stores or supporting a local, specialized offering. Simplify complex pricing decisions and enhance profitability with our comprehensive solution.
 
Dynamic Pricing uses AI/ML to provide recommended price increases or decreases for each product based on:​
  • ​Estimated product price elasticity​
  • Competitor price elasticity ​(if available)​
  • Sales projections with different ​price steps​
  • ​Substitution effect is also included ​in the models.​
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The science behind it

The price optimization dashboard allows you to review recommended price changes.

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Dynamic Pricing_price optimization results

Price optimization results provide pricing recommendations that can be reviewed and approved or ignored.

KPI information is provided along with the pricing recommendation. This includes recent revenue and competitor information. 

Results, including competitor price elasticity, can be viewed in a variety of reports.

 

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Streamline your dynamic pricing​ process the invent.ai way

  • Review/approve price changes​
  • Analyze performance – revenue/margin/units​
  • Review reports in UI​

This allows users time to:​

  • Review/measure success of price changes​
  • Review future visibility (inventory, sales)​
  • Review current strategies and run simulations
  • Improve the system with our Hub Model

AI-driven dynamic pricing strategies tailored for growth

Leverage AI-driven pricing strategies to make data-informed decisions, optimize pricing dynamically and enhance customer experiences across all channels. Here’s how AI-driven pricing can help you stay competitive and grow market share:

AI-driven decision-making

Harness the power of data to inform pricing strategies that adjust in real-time based on the latest market trends. 

Analyze pricing

Gain insights into how price changes affect customer behavior. Analyze price elasticity to optimize pricing strategies and maximize revenue while preserving customer loyalty.​

Customizable strategies

Tailor your pricing approach to fit your business needs – optimizing prices that align with your category plans.​

Boost customer experience across channels

Optimize pricing across various channels—whether it's online, in-store or through specific retail partners—guaranteeing a seamless experience for your customers. ​

“Invent.ai found price increases we would have never seen, kept us from stale promotions and improved our store traffic and margins without a doubt.”

Larry Voight, CFO, Famous Footwear

“Teknosa doubled its net-profitability within one year of starting to implement price optimization results systematically. This transformation revealed the significance of using big data and analytics accurately.”

Baris Oran, CEO, Teknosa

Read the case study

Connect with an invent.ai Dynamic Pricing expert now
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