Creating the most value in retail starts with understanding your inventory and how to make the most of your geographic footprint. Using invent.ai demand forecasting capabilities, here’s the story of how one of Turkey’s largest beauty and personal care retailers with more than 650 stores, Gratis, realized such value. Gratis offers a wide range of cosmetics, skincare, hair care and personal care products, including private label and exclusive brands. They are a dynamic, scale-up business with growth driven by promotional activity; they can have more than 2000 SKUs on promotion online and across hundreds of stores every week.
Gratis has managed its fast growth alongside maintaining customer experience and protecting profit margins. To help them achieve this, they implemented invent.ai demand forecasting and store and DC replenishment optimization solutions. The solutions are hosted on Amazon Web Services (AWS), allowing Gratis to take advantage of its flexibility and reliability to support its retail operations.
Invent.ai's AI-powered inventory optimization software enabled Gratis to scale-up fast. At the same time, they captured 5% incremental sales by reducing lost sales and days of supply significantly.
An unrelenting focus on effective promotional activity drives strong customer loyalty that is worth millions a year to Gratis. It also means their inventory management is highly complex. Under-ordering means gaps on the shelves, dissatisfied customers and lost sales, while over-ordering creates excess inventory and has major financial implications.
Gratis decided they needed an inventory management software set that would help them improve their operational efficiency and KPIs, balance product availability with efficient inventory, and ensure their complex promotional campaigns ran smoothly. After evaluating multiple providers, they chose invent.ai as their solution partner on their path to fast-growth.
Invent.ai tailored its solutions to fit Gratis’ specific needs.
“We started by listening to their challenges and ambitions and customized our solutions to build the most value for Gratis. Now, we work together to continuously innovate and boost their financial performance every day.” says Aret Cilingir, Head of Client Services, invent.ai.
By working with invent.ai, Gratis has transformed its ability to predict and fulfill customer demand for its products. This process involves handling huge amounts of data and detailed planning. But, with AI-powered demand forecasting, store replenishment and DC replenishment, they can manage multiple promotions with pinpoint precision.
Invent.ai Inventory Optimization gives Gratis insightful analysis into past promotions and helps them drive continuous improvements. The solution dashboards and detailed reports enable them to quickly and easily identify which promotions, locations, days and times are best for each target audience.
Following the implementation of the sophisticated inventory management software, Gratis achieved 5% lost sales reduction and decreased the days of supply significantly.
Advanced inventory optimization is also helping Gratis future-proof its business. As Gratis is growing so rapidly, it needs to ensure it can adapt smoothly and efficiently to new supply chain networks.
“Without invent.ai optimizing our inventory operations, it would have been difficult for us to scale-up from 250 to 650 stores so successfully. We work with over 100 suppliers and our operations are promotion-driven so we need to manage this dynamically, alongside long-term product replenishment (where lead times would take up to 8 months).
The invent.ai team is always on hand to help us solve issues. They also share our philosophy of continuous innovation. Our partnership with invent.ai is an example of perfect teamwork,” says Erdem Ozcan, Supply Chain Director, Gratis.
Speak with an invent.ai expert in inventory optimization to learn more about these results and how you can achieve the same benefit in your business.